Qonsent: Data Security & Privacy in the Digital Age
Qonsent is a user experience product that enables brands to capture 1st party data with consumer consent while ensuring privacy compliance. It facilitates a transparent value exchange and securely stores consented Personally Identifiable Information (PII). The platform enables seamless data transfer and offers consumer insights for targeted marketing. With near real-time ID Validation and a visual "SmartQontract," brands can provide direct notice, disclosure, and informed consent. Qonsent supports responsible data management, privacy regulations, and enhanced marketing strategies.
CONSUMER ENTRY POINTS
Consumer data capture occurs when a consumer encounters a brand offer they find appealing and proceeds to scan a QR code provided through various channels such as social media, subway posters, TV advertising, or in retail stores. These entry points initiate a data capture flow that prompts the consumer to provide consent for their data to be used. Consumers are fully aware of how their data will be used, for how long, and have complete control over it. This transparent process ensures that consumers maintain control over their data and are informed about its usage, fostering trust and accountability between brands and their customers. By offering clear consent mechanisms and empowering consumers to manage their data, brands can establish stronger relationships and deliver personalized experiences while respecting privacy and data protection regulations.
CONSUMER DATA FLOW & WALLET DESIGN
When a consumer encounters a brand offer they like and scans the QR code, they are redirected to the Qonsent app, where they are prompted to provide their personal information. The Qonsent app securely captures their data as they input their details. After this step, the consumer proceeds to the Smart Qontract section, where they are presented with detailed information about how their data will be used, the duration of usage, and who can access their data. At this point, the consumer has the option to either consent to the brand's terms or decline if they are not comfortable with them. Once the consumer provides their consent, they receive a confirmation message, and the offer is sent to their email address. To redeem the offer, the consumer can either use a coupon provided in the email or present a confirmation number at the online checkout or in a retail store. This streamlined process ensures that consumers are informed about their data usage, have control over their consent, and can easily access and utilize the brand offer either online or in-person.
The Qonsent wallet, designed to be used by the consumer, serves as a centralized platform for managing and organizing brand offers. Its main purpose is to provide users with a convenient way to keep track of their offers in one place. The wallet also offers additional functionality related to data management. It enables users to have a clear overview of where their data is being used, who has access to it, and for how long it will be utilized. This feature enhances transparency and empowers consumers to make informed decisions about their data. By providing a user-friendly interface and relevant information, the offer wallet ensures that users have control over their data and can manage their offers effectively.
CONSUMER PREFERENCE CENTER
The responsive admin portal is a comprehensive platform that combines a preference center, access to new offers, and exploration of brand-owned companies. The preference center empowers consumers to personalize their experience by setting their preferences for product categories, communication channels, and personalization options. This ensures that consumers receive relevant content and communications that align with their interests. The portal provides easy access to the latest offers, promotions, and discounts, allowing consumers to stay informed about exclusive deals and incentives. It also offers the opportunity to explore other companies within the brand's portfolio, providing consumers with a broader understanding of the brand ecosystem and access to additional perks and benefits. By integrating these features, the admin portal enhances consumer engagement, satisfaction, and loyalty.
With a user-friendly interface and intuitive navigation, the admin portal creates a seamless and convenient experience for consumers. It serves as a centralized hub where consumers can manage their preferences, stay up-to-date with the latest offers, and explore the brand's diverse offerings. The preference center ensures that consumers have control over their interactions with the brand, allowing them to customize their experience based on their specific interests and communication preferences. By combining this personalized approach with the ability to easily access new offers and explore related companies, the admin portal deepens the brand-consumer relationship and fosters a sense of loyalty and connection. Ultimately, the responsive admin portal creates a holistic platform that enhances the consumer experience, providing valuable benefits, customization, and a comprehensive view of the brand's offerings.